2010年2月25日星期四

Angel Cabada, KR3W and Supra Founder - A History of Supra Sneakers

Recently, it seems that Supra was right here on the sneaker scene, and exploded almost single-handedly took the footwear industry by storm, creating a revolution of shoes in the process.

For a long skate, streetwear and sneaker manufacturers Buff Angel Cabada, founder of the Supra, which has been a long and eventful journey with many twists and turns rather than a quick, direct blows to the top of the game basketball.

Engel started his first company, known as TSA, with some fellow skaters who are primarily in the manufacture of clothes she could wear when skating. That was in 1991 and lasted about ten years, decided to leave Angel, so he can be their own thing. The company he founded in 2002, KR3W, his clothing brand now, where he managed the distribution Supra attic for two projects simply and appropriately as a known distribution, originally built for cut the Ombudsman in the sales process.

What the angels take away his experience ASD, as well as ... "Experience." It was his first project as his "education" described in the business and I have heard others say entrepreneurs / founders of the road and things like sneaker culture, as the chief designer and co-founder of Creative leisure brand hot other segments of sneakers nestled in a recent video interview that his training ground in the sneaker industry was as an engineer to design and start snowboarding commented later Designer shoes for vans.

After all these years of learning on the job at Team Santa Ana (TSA), he candidly admits that he tries to build a million bug as the young creative entrepreneurs, its brand first. And it would, indeed, he asked what it was when KR3W opened its doors, was to take this experience and apply them effectively, so it did not make the same mistakes again.

Since 2002, Engel was built gradually KR3W based on a fixed formula for making clothes, simple and effective for skaters by skaters, like philosophy Santa Ana team even more effective with an operational infrastructure for an efficient and effective team and specialists to manage their particular disciplines. KR3W has gradually built a loyal following in the skate community in part because its durability, elegant design, while the other part of his recipe for success to develop a team of respected, charismatic skateboarder warned before the fashion and culture and the business side of being admired by this generation of young skaters consumers. Admire the upcoming harvest and the new borders of the professionals they watch their skills and learn again, they are really those who wear hoodies, jeans and skater shoes every day to make a real idea of authenticity and how they withstand the daily wear.

Most of this new team of professional drivers / Sponsors are Friends of Angelo, he had grown up in Orange County skate scene, so that it gives people some products are just friends ( World music and skating), that mark is well established and enjoy the equipment for its comfort, style and functionality in the look, feel and performance. Young, clothing to detect when clothes and athletic shoes of people who may park for skate and skateboard-know and feel a phony miles away, and are designed to be bought in this sense, the real roots of Skate Angel, his staff and their endorser ring true with consumers; Cabada claims a personal relationship with every member of his crew and skaters on the merits of any court approval to both their character and personality, and capacity on the board have.

So where Angel has been the inspiration for the creation of supra shoe company? I think we can say that Cabada go to "most wanted and Beyond" (free translation from "above" in Latin), which is already in the market for basketball, back when it came to both The name and concept behind the new shoes - online. His motivation was to be some kick, a nice complement to the range of garments would KR3W and he wanted the game sneakers of a level it had in its words, most shoes are too "awkward" for his taste.

Angel was even longer in the industry for 17 years and drive to grow on average as the skater should be, why not follow their brand. This is the vision behind the Supra, a mark in skating argued that awareness generally higher grounded sense of fashion and sophistication. You can skate in the Skytop but also bring to the city, without hesitation, whatever the occasion. As to what may be some radical design concepts for their innovative designs and refreshing to say, especially in large reductions, credits his inspiration for his musings Cabada continues: "I am a thinker. I think a lot, I dream a lot, think of ideas, always when I am with my creator, "as the old acronym goes ... All Day I Dream About Supra.

What was the initial reaction to the concept of his new series of measures, combined with the finest skate culture in the market, the stylistic sensibility? At the first hearing, he had $ 100,000 in research and development of shoes and his partner thought he was a little crazy and went to the general public, many people thought he was mad when they look at the prototypes and Skytop taken some even laughed, now Angel said he is laughing all the way to the bank.

As for fashion designs to further the NS (Non Skate) line was the creator of the brand outside the box of shoes in its marketing approach, thinking they were innovative in product design . It was necessary to run more fashion shows at the time, away from the traditional sport / sports Veer offers in Skytop, because not even the skate community, not yet adopted.

Cabada first wanted to ensure that, although the designs are fresh and innovative as the colors are not exaggerated, driving his loyal hardcore KR3W, he insisted that the Skytop introduced in the Classic environment options light-colored, white and black were. Over time, however, Supra was more nervous with his early success to ensure a flow of cash and confidence, and took some chances of fat variants of bright colors (but still mostly in one or two simple, but classical uniform combinations). Taking opportunities has been successful especially with the publication of the edition Gold Chad Muska Signature Series Limited, which was initially afraid of people with the choice of materials and colors experimental basketball. However, when it hit shelves, it was not long before the public to buy, they went along with later versions of the Skytop, Vaider and Suprano Hi, thank you in part to innovative colors, fabrics and drawings and also respect the street from the arts community Sponsors for skaters who represent the renowned brand.

Supra Footwear has come a long way in a short time, the first drawings that people made fun of models that all come from the copy (Copping) these days, in the hope of money on the proven success Rather than focusing on innovation, like Angel, the lead designer Josh and their creative design team have decided to do. On the eve of the publication of the signature shoe Terry Kennedy and development of Skytop II, and other exciting new concepts in the works, Cabada is more than just a shame that competitors, large and small flattered choose to copy the lines Signature Supra. Supra Footwear The founders expected that consumers have the pad and shoe IQ and common sense to know the difference between the imitator and innovator.

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